Afro Asians Essay Example for Free

Afro Asians Essay During the 1970s, an increased demand for copper and cobalt attracted Japanese investments in the mineral rich southeastern region of Katanga Province. Over a 10-year period, more than 1,000 Japanese miners relocated to the region, confined to a strictly male-only camp. Arriving without family or spouses, the men often sought social interaction outside the confounds of their camps. In search of intimacy with the opposite sex, sometimes resulting in cohabitation, the men openly engaged in interracial dating and relationships, a practice mostly embraced by the local society. As a result, a number of Japanese miners fathered children with native Congolese women. However, most of the mixed race infants resulting from these unions died, soon after birth. Multiple testimonies of local people suggest that the infants were poisoned by a Japanese lead physician and nurse working at the local mining hospitale. Subsequently, the circumstances would have brought the miners shame as most of them already had families back in their native Japan. The practice forced many native Katangan mothers to hide their children by not reporting to the hospital to give birth. Other women raised their child more rural or remote areas as blasian children were sought after and murdered in the city by Japanese officials. Today, fifty Afro-Japanese have formed an association of Katanga Infanticide survivors. The organization has hired legal council seeking a formal investigation into the killings. The group submitted official inquiry to both the Congolese and Japanese governments, to no avail. Issues specific to this group include having no documentation of their births, since not having been born in the local hospital spared their lives. The total number of survivors is unknown.

Chemical Engineering :: essays papers

Chemical Engineering What exactly is a chemical engineer? Many would say that it is simply a "chemist who builds things" or an "engineer who makes chemicals. However, neither of these statements is completely true. The term "chemical engineer" is not meant to actually describe what it is a chemical engineer does, but to describe what sets it apart from the other branches of engineering: civil, mechanical, and electrical. On average, chemical engineers are numerically the smallest but also the highest paid. It is not a profession the must dwell on the past for comfort and support, for its greatest accomplishments are still yet to come. Chemical engineering, a prominent and growing career, requires a detailed understanding of the how and why chemical processes work and also how they can be further improved. To develop new improvised methods for these processes to function more useful and economical, a chemical engineer uses theories and laws of chemistry. They are, however, often referred to as the "universal engineer" because they must not only have a broad knowledge of chemistry and physics but also of mechanical and electrical engineering. The Industrial Revolution sparked a new curiosity and need for chemical engineering. In order for certain industries to sustain growth, the production of chemicals became of great importance, especially sulfuric acid. In attempts to improve the process of making this chemical, much time, money and effort was put into it. By this, the slightest savings led to large profits because of the vast quantities of sulfuric acid consumed by industries (Pafko, "Setting Stage"). To create the much needed sulfuric acid, a long used and little understood method was used, the lead-chamber method. During this process, one of the main ingredients, nitrate, was often mostly lost into the environment. Because nitrate must be imported, and the process used so much of it, it became very costly. Improvement was needed in order for sulfuric acid to be made at a much lower cost, since it was so widely used (Pafko, "Setting Stage"). In the late 1800's, Americans became fascinated with news that was coming over from across the Atlantic. Though it was not the advancements in the chemical engineering field that so interested them, it was the news of a serial killer "Jack the Ripper". It seamed as though the surfacing of chemical engineering would just slip by unnoticed.

Marketing: Ice Cream and Jerry

Market Research Report for Ben & Jerry’s Ice Cream By: Swati Sugandh Ben & Jerry’s Homemade Holdings, Incorporated started in 1978 when Ben Cohen and Jerry Greenfield bought their first ice cream scoop shop in Burlington, Vermont. Since then, Ben & Jerry’s has grown from being only offered in Vermont to other States and Countries around the world. Throughout the growth of Ben & Jerry’s Homemade Holdings, Inc. , many movements have been made in aspects of ingredients, packaging, advertising, and image.An example of these movements is branching out from common Ben & Jerry’s Ice Cream to Greek and Sorbet types of desserts. The support of Farm Aid and Fair Trade are two imperative factors in regards to image and ingredients for Ben & Jerry’s ice cream. In today’s society, customer awareness is vital in promoting anyone’s product in the instance for Ben & Jerry’s Homemade Holdings, Inc. their web site has been able to inform a wareness of the variety of premium flavors they offer, their memorabilia available in their online store, and all the benefits that Ben & Jerry’s Ice Cream offers their customers.Ben & Jerry’s Homemade Holdings, Inc. recognizes that the majority of their loyal customers are women between the ages of twenty to forty years old. Due to that fact most of the advertising done to promote Ben & Jerry’s ice cream is done in the areas that would reach this target market. Although Ben & Jerry’s Homemade Holdings, Inc. has many strengths there are some areas that Ben & Jerry’s could grow in and develop in order to reach future customers to widen their target market. Overall, Ben & Jerry’s Homemade Holdings, Inc. s a well known company that has been around for many years and will continue to be due to their dedication to their unique flavors and types of ice cream and frozen desserts. For the continual growth of Ben & Jerry’s the company is alway s discovering alternative ways to make and promote their company at all aspects of the creation of the perfect pint of premium ice cream. Ben & Jerry’s Homemade Holdings, Inc. strives to â€Å"create prosperity for everyone that’s connected to their business: suppliers, employees, farmers, franchisees, customers, and neighbors alike† (Ben &Jerry’s). There are many ways that Ben & Jerry’s has accomplished meeting these goals. First is their growing Fair Trade movement, this movement is about empowering small farmers in developing countries to compete and thrive in the global marketplace. Ben & Jerry’s buy’s cocoa, vanilla, sugar, coffee, and bananas from many different parts of the world. Additional ways that Ben& Jerry’s upholds their goals are by using cage-free and free-range eggs, and by their Caring Dairy program that only uses cows that have no rBGH (recombinant Bovine Growth Hormone).The containers of Ben & Jerry’s Ice cream is Forest Stewardship Council certified which means, â€Å"that the paperboard comes from forests that are managed for the protection of wildlife habitat, maintenance of biodiversity, avoidance of genetically modified tree species, and protection of traditional and civil rights, among other Rainforest Alliance criteria for healthy forests† (SEAR). Ben & Jerry’s offers over 30 different flavors of ice cream; they also have other types of ice desserts such as sherbet, and Greek yogurt for all customers to enjoy their favorite flavor and type.Ben & Jerry’s is a multinational corporation with their products offered all around the world. Although Ben & Jerry’s Homemade Holdings, Inc. has many strengths, they still have the weakness of the price of their product compared to their competitors. An example of this is one pint of Ben & Jerry’s is about five dollars, but for a half gallon of ice cream from Blue Bell it is only about seven dollars. Therefore, Ben & Jerry’s has to deal with many would be buyers that say I get more for my money from other ice cream sellers.Another weakness is that although Ben and Jerry’s offer many unique flavors, many customers prefer original flavors. Ben & Jerry’s have started to rectify this particular weakness by now offering original flavors with better ingredients to enhance the flavor. Lastly, Ben & Jerry’s is available to buy at many grocery stores; however, at those said locations many only offer a small portion of the flavors that Ben & Jerry’s offers. Thus, some customers never get to have the chance of trying many of the flavors. Even though Ben & Jerry’s is a multinational corporation with many ocations, and their products are around the world, there are still some opportunities that Ben & Jerry’s Homemade Holdings, Inc. could take advantage of. First off, Ben & Jerry’s could stand to update their advertising in the sense of some commercials, and social media campaigns. By doing this, they could inform people that do not know about their ice cream and all they offer, including a gift shop at certain locations and online. Second, Ben & Jerry’s could consider branching out and offering ice cream sandwiches and a half gallon of ice cream.This would allow them to reach people in the summer time that want a grab and run outside type of treat or, by offering the half gallon they could reach people that eat ice cream frequently and feel like a pint is too small. Society is a major threat for Ben & Jerry’s right now in the sense that society dictates that one should be very conscience of eating right and being thin. Ben & Jerry’s is held responsible for encouraging people to eat unhealthy with promoting ice cream, and therefore blamed for the â€Å"obesity epidemic†.To help promote a better image Ben & Jerry’s have started to offer the Greek yogurt ice cream. Another threat li ke many other markets is competition as stated earlier many competitors offer a larger quantity for close or equal amount of money. To try to counter this threat Ben & Jerry’s has started offering coupons. While considering all these strengths, weakness, opportunities and threats Ben & Jerry’s must always consider their target market which ranges from twenty to forty year old women, and anyone who has a sweet tooth. Ben & Jerry’s Homemade Holdings, Inc. trives to make sure there is absolutely no discrimination whether based on economic status, age, gender, or race. Customers of all ages and ethnic backgrounds are encouraged to try Ben & Jerry’s ice cream by having it available in all grocery stores in order to make them lifetime customers. Although society is changing Ben & Jerry’s Homemade Holdings, Inc. does recognize that women are still the primary grocery shopper for families, therefore leading them to be a good portion of the target market. à ¢â‚¬Å"The women being targeted are 20-40 years of age who’ll probably have a family size of two to five.The average family income is $30,000 plus†(Allen 20). Ben & Jerry’s Homemade Holdings, Inc. are targeting these types of women because they tend to care more about what products they are putting into their own bodies and those of their families. Since Ben & Jerry’s ice cream is made with the most eco-friendly and organic ingredients most women tend to appreciate it compared to other types of ice creams that might not use the best ingredients, they also tend to not gain as much value when they buy competitors ice cream.Even though Ben & Jerry’s target market is women, they are still trying to reach every possible customer by offering something for every type of ice cream consumer, in hopes of widening our target market. To ensure Ben & Jerry’s Homemade Holdings, Inc. is promoting their product to the before mentioned target market, we use th e best ingredients to ensure the value of the unique and innovative flavors of ice cream are made organically by using cage free humane eggs and steroid free milk from farms in Vermont and other states.Another beneficial strategy that Ben & Jerry’s offers are their availability of their products. Ben & Jerry’s initial efforts to market products involved selling their ice cream from the back of Ben's Volkswagen. In the following few years, they started selling through local independent distributors and opened franchises of their ice cream shop in several states. Then Ben ; Jerry added grocery store locations and the Ben ; Jerry’s web site, where customers can buy the premium ice cream from single serve cups to two point five gallon buckets.Ben ; Jerry’s recently started to open Scoop Shops across the nation. These locations offer ice cream cones and unique flavors not found in most grocery stores; thus, breaking into the ice cream parlor sector. Although B en ; Jerry’s Homemade Holdings, Inc. is not known for ice cream treats such as ice cream sandwiches or other such things; Ben ; Jerry’s does occasionally offer novelty ice cream treats, such as the â€Å"Peace Pops†. The strategy of offering Ben ; Jerry’s premium ice cream in most grocery stores and at Scoop Shops ensures availability.Ben ; Jerry’s Homemade Holdings, Inc. has been successful in creating brand loyalty with their target market by promoting their product through online advertising, street marketing and outdoor marketing. With these three types of advertising, the first one offers coupons for loyal customers to use and future customers the opportunity to try Ben ; Jerry’s ice cream at a discounted rate. Street and outdoor marketing involves offering free ice cream to people directly, allowing Ben ; Jerry’s to find out how people feel about flavors and Ben ; Jerry’s immediately.Similarly Ben ; Jerry’s Scoop S hops offer select deals on ice cream cones throughout the year. Another way that Ben ; Jerry’s Homemade Holdings, Inc. promotes their premium ice cream is by their â€Å"Peace, Love, and Ice Cream† campaign which was a movement that discovered the central values of all Americans. The primary goal of this campaign was to promote Ben ; Jerry’s charitable activities and target the emotions of the audience in an effort to create brand awareness and therefore increase sales within the product market.The campaign consisted of pictures of thrills, fun and excitement, from radio to printed advertisements in hope to increase awareness about Ben ; Jerry’s environmental advocacy programs. Many networks were thrilled because the â€Å"Peace, Love, and Ice Cream† campaign was a fun movement that allowed Americans to give back to the community through consuming tasty, frozen desserts. Ben ; Jerry's continues to grow daily by developing new products, new ideas, a nd new flavors for their public.Consumers around the world are well aware of Ben & Jerry’s tasty treats because of the firm’s execution of marketing concepts and bright visions. Ben & Jerry's mission of giving back to the community worked in various ways, and in turn, have evolved into one of the most prevalent ice cream companies of today. Ben ; Jerry’s product mission statement is â€Å"To make, distribute, and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients, and promoting business practices that respect the Earth and the Environment. In order to achieve their mission Ben ; Jerry’s charges a higher price to enable them to create their higher quality ice cream and allow them to have a striving and unique Research and Development department. The price decisions are well synchronized with product design, distribution, and promotion decisions to create a cons istent and effective marketing program for Ben ; Jerry’s Ice Cream. The market and demand are other factors that stimulate the pricing system of Ben ; Jerry’s ice cream in the sense that the economics condition, competition costs, prices, and so forth all affect the price of Ben and Jerry’s products.For instance, in bad economic situations, people will reduce their expenses on secondary goods, and in this case ice cream is a secondary good. Ben ; Jerry’s have very distinguished competitors like Haagen Daaz and Blue Bell that will definitely affect the price of Ben ; Jerry’s ice cream. Since Ben ; Jerry’s is recognized as a high quality manufacturer of ice cream, they tend to pay very close attention to their competitors, especially when it comes to maintaining their quality and prices.Moreover, the prices of Ben ; Jerry’s products set correlating between their competitor’s prices and customer needs and expectations while still making a profit and abiding by their mission statement. A Ben ; Jerry’s Homemade Holding, Inc. is a company that values their brand loyal customers and is always striving to improve and better their premium ice cream. Although Ben ; Jerry’s does advertise and promote their company and product there are still ways that they could expand their scope of advertisement and perhaps include new forms of advertising.Television is a central communication for most families; therefore, Ben ; Jerry’s could establish recognition of their product by doing product placement with popular TV shows. Another way to use a television for advertising is strictly just using commercials; this allows the opportunity to inform those who do not know what Ben ; Jerry’s offers in their ice cream. Ben ; Jerry’s company is mostly popular in the Northern United States; however, Ben ; Jerry’s could possibly shift to Southern US, and outside of the USA to broaden their custo mer base.Social media marketing is becoming a necessity in advertising now that most people are connected to at least one form and owns a smart phone. By entering this form of advertising Ben ; Jerry’s could connect with a different generation and build up a following. Overall, Ben ; Jerry’s Homemade Holding, Inc. is an established premium ice cream provider and will continue to be so through their dedication to using the best ingredients, being inventive in creating new flavors, and connecting with consumers and future consumers. Works Cited Allen, Margarat, Emily Brockett, and Steven Allison. Peace, Love, and Ice Cream Campaign. † Ben & Jerry's Homemade Ice Cream Company. N. p. , n. d. Web. Ben & Jerry's. N. p. , n. d. Web. 11 Nov. 2012. . King, Rachael. â€Å"Ben ; Jerry's Imagine Peace Online. † Fast Company. N. p. , 4 Aug. 2008. Web. 11 Nov. 2012. . â€Å"SEAR 2011 | Ben & Jerry's. †Ã‚  Ben & Jerry's. N. p. , n. d. Web. 11 Nov. 2012. .

Rhetorical Analysis Of I Have Dream - 1489 Words

The mid 1900s was an extremely troublesome time for African Americans. They weren’t viewed or treated equivalently to white Americans due to the color of their skin. There were laws known as Jim Crow Laws that enforced segregation, â€Å"separate but equal†, African Americans had separate water fountains, restaurants, schools and so much more from white Americans. Martin Luther King Jr. was a Civil Rights activist who fought against Jim Crow Laws and for equality and justice for everybody. On August 28, 1963 Martin Luther King Jr. presented his iconic well-known speech, â€Å"I Have Dream† in Washington D.C. This speech was addressed over forty years ago and it is still relevant to this day and will live on for generations. His purpose was to†¦show more content†¦They have neglected their duty to ALL people. Many Americans stand with the Declaration of Independence and the Founding Fathers of this nation believe that everyone deserves equality so therefo re this is a moral obligation. He sets up his own credibility because he is an American citizen and is affected by the deeds of the government. King is also an eminent man who was a writer, minister, Civil Rights activist, Humanitarian and Pastor, these occupations contribute to his principled character and makes him a dependable person to deliver this speech. He utilizes ethical persuasion effectively and influences his audience that African Americans should be granted equality given to all people despite race. King portrays pathos beneficially throughout his speech. He opens with gratitude by saying, â€Å"I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.† This sends a sense of welcoming and feeling of appreciation to the audience for attending. Then he alludes to the bible, â€Å"And the glory of the Lord shall be revealed and all flesh shall see it together.† This create s an emotional realization that they all need to come together. People have faith, belief and praise the bible so this will makeShow MoreRelatedI Have a Dream: Rhetorical Analysis865 Words   |  4 Pagesâ€Å"I Have a Dream† Rhetorical Analysis Five elements of rhetoric: * Speaker: Martin Luther King Jr., a Baptist minister from Atlanta, Georgia, who was inspired by Christianity and Gandhi. * Audience: Primarily African-Americans were present at the speech, but it was heard by many white Americans across the country. * Subject: A call for an end to racism in the United States. * Context: The speech was given on August 28, 1963, at the Lincoln Memorial, in a time where it was very difficultRead MoreRhetorical Analysis I Have A Dream767 Words   |  4 PagesShelly Ahmed Deborah Williams Rhetorical Analysis 04 November 2017 â€Å"I Have a Dream† The March on Washington for Jobs and Freedom took place in Washington, D.C. on August 28, 1963. There was about 250,000 people in attendance. It was the largest demonstration ever seen in the nations capital, and the first to have a lot television coverage. Dr.King uses the bible to receive an emotional reaction and connection from the audience as The glory of the Lord shall be revealed and all flesh shall seeRead MoreI Have A Dream Rhetorical Analysis1346 Words   |  6 Pagesâ€Å"I Have a Dream† Rhetorical Analysis The speech â€Å"I Have A Dream† was voiced by activist Martin Luther King Junior on the Lincoln Memorial during an era in which blacks suffered prejudice in America, a place in which whites could enjoy the land’s opportunities and freedoms but blacks could not. Martin Luther King’s speech was intended to express his present and future aspirations towards the upheaval concerning the inequality and racial injustice that the nation was experiencing however, lackingRead MoreRhetorical Analysis Of I Have A Dream 1372 Words   |  6 Pagesdelivered his renowned â€Å"I Have a Dream† speech on the steps of the Lincoln Memorial in Washington, D.C. This speech is a prime example of rhetorical approaches and rhetorical devices flowing effortlessly together to create an effective speech that leaves a legacy. The use of rhetorical devices and approaches gives a speech or text more power in its deliverance to the audience and is able to evoke emotions that would no t show with the use of solely literal, direct language. Rhetorical devices are key inRead MoreA Rhetorical Analysis: of I Have a Dream Essay1484 Words   |  6 PagesIn Martin Luther King’s I Have a Dream speech, King makes use of an innumerable amount of rhetorical devices that augment the overall understanding and flow of the speech. King makes the audience feel an immense amount of emotion due to the outstanding use of pathos in his speech. King also generates a vast use of rhetorical devices including allusion, anaphora, and antithesis. The way that King conducted his speech adds to the comprehension and gives the effect that he wants to rise above the injusticesRead MoreRhetorical Analysis Of I Have A Dream 1349 Words   |  6 Pagescollege dropout, someone who didn’t even have enough for food stood before the students of Stanford College; graduating class of 2005. Words are just words if not spoken in a correct manner. What a person speaks with passion is what moves an audience. Throughout time, speeches have been remembered because of how they connected with their audiences: â€Å"If the freedom of speech is taken away then dumb and silent we may be led, like sheep to the slaughter.† â€Å"I have a dream†¦Ã¢â‚¬  The message that was given to theRead MoreRhetorical Analysis Of I Have A Dream Speech924 Words   |  4 Pagesis his â€Å"I have a dream† speech. The reason â€Å"I Have a Dream† speech made massive impacts, is due to It struck directly into the hearts of Americans both black and white making America realize just what is really going on in this world. King informed people about racial equality and fairness. This speech hit home so well just by the way he structured his speech. You can notice that MLK structures his speech to appeal to the different types of audience, supporting it with the three rhetorical modes;Read MoreRhetorical Analysis Of I Have A Dream Speech752 Words   |  4 Pages28, 19 63 At the Lincoln Commemoration 200,000 individuals accumulated after the Walk on Washington. This is the place Dr. Martin Luther conveyed his discourse I Have a Dream to America. He talked about the treacheries of isolation and separation of African Americans that was occurring in our country. In his first explanation he stated, I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. In this announcement heRead MoreRhetorical Analysis Of I Have A Dream Speech1198 Words   |  5 PagesThe, â€Å"I Have a Dream† speech given by Dr. Martin Luther King Jr. is arguably the most emotionally moving and persuasive speech of all time. But, to understand the speech one must first understand the context. At this time, the slave era was far gone but, not forgotten. Negro men and women were still experiencing segregation in the 1960’s. There was negro bathrooms, negro schools, negro water fountains, and even negro restaurants. Martin Luther King Jr. was an influential black man who took on theRead MoreRhetorical Analysis Of I Have A Dream Speech1058 Words   |  5 PagesMartin Luther King Jr’s â€Å"I have a Dream† demonstrates the combination of the rhetorical appeals to support his argument for equality and social justice because he draws attention to the past history of America’s Injustice and oppression towards black Americans. One of the explanations that the I Have a Dream address by Martin Luther King Jr. is memorable is that it contains a superb balance of Aristotles 3 rhetorical appeals: attribute, pathos, and logos. Ethos is associate charm to authority